PHILTOA-SMART MOA Signing

In a bid to further expand its services for tourists, leading mobile services provider Smart Communications has teamed with the Philippine Tour Operators Association (PHILTOA), the  largest association of accredited tour operators and allied members in the country.

Under the partnership, Smart will make available the Smart LTE Tourist SIM to foreign tourists served by PHILTOA’s over 400 member tour operators and other tourism related service providers all over the country. The Smart LTE Tourist SIM will gives tourists free 50MB data that they may instantly use to get in touch with their loved ones or update their social networking sites as soon as they arrive in the Philippines. The special SIM also offers data rewards with every top-up of P100 load.

Prior to the partnership, Smart has been offering its Smart LTE Tourist SIM to arriving tourists at the country’s major international airports, delighting them with special travel perks.

“With the abundance of apps and online services today, mobile data has become really vital for every traveler. By partnering with PHILTOA, Smart aims empower our tourists with the connectivity they need for a much richer and more meaningful travel experience in the Philippines,” said Julie Carceller, head of Smart Infinity and Smart Multi-Segment Marketing.

“Using the Smart LTE Tourist SIM, tourists may enjoy high-speed connection on Smart’s largest mobile network and easily share their awesome experiences with loved ones and friends back home through Facebook, Instagram, Twitter or Snapchat, among many other apps. Tourists can also top up with Smart data-packed promos to enjoy their dose of mobile content on the road – whether they are into music, videos or games,” said Gerard Milan, Smart Prepaid Head.

“The Internet has become a big component of the tourism industry, and our partnership with Smart will definitely boost our promotion and marketing of our country’s destinations and colorful traditions,” said PHILTOA President Cesar Cruz. “The Smart LTE Tourist SIM is a means for our visitors  to spread the word about the beauty of the Philippines within their social circles and to the world market out there – all with just a the tap on their phone,” he added.

From January to August 2016, the Philippines welcomed over 4.04 million foreign tourists, up by 12.6 percent from the same period last year, according to the Department of Tourism. The country’s top visitors for the first eight months of the year included citizens from Korea (24 percent), USA (14 percent), China (12 percent), Japan (9 percent); and Australia (4 percent).

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