In early months of 1991, Brgy. Sta. Juliana which has a population of about 3000 including some 500 indigenous people figured quite prominently on the local news that is slowly becoming a jump-off point for people who dared to trek up to the crater of Mt. Pinatubo. Initial reports reaching the Department of Tourism Central Luzon Regional Office in June indicated that a growing number of local and foreign tourists constantly passed by the local community on their way to the volcano crater.
Sta. Juliana has no viable tourism product to begin with. It is one of those rural communities found in backcountry environment. Its tourism potential lies on its convenient location as a stop-over for Pinatubo trekkers, its warm and hospitable people and the presence of an Aeta settlement, among other things. The strength of the community leis therefore on its proximity, and accessibility to the volcano crater (some 20 kilometers to Botolan, Zambales where the crater is situated), the presence of some 500 culture bound indigenous people called Aetas and the willingness of local residents to better quality of life.