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The regional officers of the Department of Tourism are basically responsible for domestic tourism promotion, tourism marketing, regulation and supervision, tourism assistance, public relation, coordination with local government units and tourism administration in the region.
Region 1 covers the provinces of Ilocos Norte, Ilocos Sur, La Union and Pangasinan, the cities of Laoag, Vigan, Candon, San Fernando, Dagupan, Alaminos, Urdaneta and San Carlos.
Region 1 is envisioned to be a vacation paradise offering waves and wealth of natural, cultural and historical tourist attractions, and man-made wonders through a tourist-friendly, upright and hardworking people.