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The Philippine Tour Operators Association (PHILTOA), Inc. is an organization of tour operators and allied members actively involved in the advocacy of responsible tourism. Founded on 12 June 1986, non-stock and non-profit organization. The membership includes travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and association.
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CEBU PACIFIC, operated by Cebu Air, Inc., is further expanding its domestic network by launching flights to San Vicente, Palawan from Cebu in October, it said on Wednesday.
“Cebu Pacific is thrilled to expand our domestic network by introducing flights to San Vicente,” Alexander G. Lao, Cebu Pacific president and chief commercial officer, said in a statement.
The airline company will operate flights between Cebu and San Vicente, Palawan four times a week on Tuesdays, Thursdays, Saturdays, and Sundays beginning Oct. 24, the budget carrier said.
The soon-to-be launched flight route to San Vicente, Palawan will not only allow travelers easier access to affordable flights but it also boost inter-island connectivity, Mr. Lao said.
The airline company on Wednesday launched a week-long sale for the Cebu-San Vicente flights. The travel period for the flights on sale is on Oct. 24 until March 29, 2025.
Under Cebu Pacific’s seat sale, flights could cost as low as P1 for the one-way base fare, excluding fees and surcharges.
Meanwhile, the budget carrier is also offering connecting flights to San Vicente, Palawan from Manila for a one-way base fare of as low as P998 until the end of month. The travel period for the promo is also from Oct. 24 until March 29, 2025.
Cebu Air earlier said it was planning to expand its international routes and increase flight frequencies to popular local and foreign destinations in line with its $12-billion aircraft order, whose supplier is set to be announced soon.
To date, Cebu Pacific flies to 35 domestic and 24 international destinations in Asia, Australia, and the Middle East.
INVESTORS are positive about the medium- and long-term growth outlook of the Philippine hospitality sector, a new report showed.
In the 2024 Philippine Hotel Investment Outlook Survey, 89 percent of the respondents, comprising hotel owners and operators in the Philippines, said they have a “positive outlook” about the overall hospitality industry for the next one to three years.
Confidence was even more robust for the long term, with 95 percent of respondents believing the industry would thrive beyond the next three years.
“While the pandemic initially halted many hotel developments and the high cost of capital has put others on hold, investors in the Philippines are now ramping up efforts to initiate new hotel projects,” the report read.
This shift, it said, comes as demand rebounds and supply shortages emerge in various destinations across the country.
The survey, conducted by the Philippine Hotel Owners Association (PHOA) and Leechiu Property Consultants, was released during the 1st Philippine Tourism and Hotel Investment Forum Summit at the New World Makati Hotel on Friday.
The respondents represent more than 10,000 keys in the industry, spanning properties across major cities and market segments in the country.
Meanwhile, the survey also showed that investors still have “mixed feelings” about the short-term industry prospects due to inflation driving up the costs of transportation, goods and services, all of which impact both tourists and hotels.
“With hotels only beginning to resume full operations in 2023, investors are still working to recover from pandemic-related losses. This period also presents an opportunity for operators to address shifts in guests’ demands and preferences,” the study read.
LAPU-LAPU CITY, Cebu— The United Nations (UN) Tourism lauded the country’s powerful slogan “Love the Philippines” that attracts travelers to learn more about Filipino culture and destinations.
“The good thing that I observed here is that, you know we associate with the Philippines ‘It’s More Fun in the Philippines.’ I love that catchphrase. But now, I see the ‘Love the Philippines’ is very significant,” UN Tourism Regional Director for Asia and the Pacific Harry Hwang said in an interview on the sidelines of the 36th Joint Commission Meeting of the Commission for East Asia and the Pacific and the Commission for South Asia (CAP-CSA) here on Friday.
Hwang agreed that the Philippines cannot focus only on the fun aspects of its destinations, given the country’s cultural and historical wealth, and most importantly, its people.
He said Filipinos “know how to welcome the people” and conveyed how he felt after visiting this province.
“It’s very right, the slogan, and only the Philippines can do that because when you say love Korea, love Japan, it doesn’t come up with the association,” he said.
“And now, (with) the Love the Philippines, people understand why you’re saying that. So, I think it’s a very powerful tourism tagline,” he added.
The Department of Tourism (DOT) introduced its slogan “Love the Philippines” last year to emphasize that the country has a lot more to offer beyond fun such as its natural assets, history and rich culture.
Along with the new campaign, the DOT sought to increase travel activities in other regions by helping them develop lesser-known tourism destinations.
Touring Cebu
Hwang, together with the more than 500 foreign and local delegates who attended the back-to-back UN events here this week, joined a technical tour organized by the DOT.
The tour showcased the breathtaking beaches of Camotes Islands; the rich culinary and heritage sites in the towns of Dalaguete and Argao; and the ecotourism spots at Aloguinsan.
Tourism Secretary Christina Frasco said the destinations are a reflection of the island’s efforts to sustain its rich culture and sustainable tourism measures, offering insights on how other regions and even other countries’ can replicate these best practices.
One of the destinations, Aloguinsan, stands as the sole Philippine recipient of the prestigious 2021 UN Tourism World’s Best Tourism Village award, acknowledging its community-based ecotourism efforts focused on the Bojo River in Barangay Bojo.
In Argao and Dalaguete, meanwhile, the DOT drew attention to the well-preserved Spanish-era churches and local cuisine that gives identity to Cebu province.
In an interview, UN Tourism for Asia and the Pacific senior officer Sinyoung An said it is also the Filipino people that made a lasting mark on him during his second visit to Cebu.
“What’s interesting to me here is the Filipino people. The big smiles and your mabuhay (long live) and salamat (thank you) gestures are impressive. I think the best asset for Philippine tourism is its people,” he said, after the Cabecera Tour in Argao on Thursday.
“Regardless of how beautiful nature is or how great historical heritage is, after all, it’s the people that move people’s hearts,” he added. (PNA)
CEBU – The Philippines has emerged as an “impressive” host for the United Nations (UN) Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific.
The event has garnered positive remarks from participants and international partners for its remarkable success in promoting Filipino cuisine and culture and showcasing the rich gastronomic heritage of the country.
The event, held in Cebu, Philippines on Wednesday (June 26, 2024) received appreciation from Idoia Calleja, Director of Masters and Courses of the Basque Culinary Center (BCC), “a unique ecosystem where training, innovation, research and entrepreneurship coexist with the aim of developing and promoting gastronomy”.
The BCC creates guidelines on how to develop gastronomy destinations. Located in Donostia – San Sebastian since 2011, it is a pioneering institution made up of the Faculty of Gastronomic Science and BCC Innovation, the Gastronomy Technological Centre.
In a press briefing, Calleja expressed being highly impressed with The Philippines’ hosting of the forum which served as a platform for exchanging ideas, sharing best practices, and promoting gastronomy tourism in the Asia Pacific Region.
“First of all, thank you. I love the performances. This is like a pilot for a two-phase for us. I am very, very impressed. As I was saying, this, mentioned before, is a way to exchange ideas, see best practices, and continue generating strong gastronomy tourism. We have the guidelines that go more concretely to the strategy. And also we are developing another initiative in our use cases to empower gastronomy tourism. So we have the steps and we are developing more and more steps,” said Calleja.
Meanwhile, in the same press conference, Secretary-General of UN Tourism Zurab Pololikashvili shared the challenges faced in organizing worldwide gastronomy forums, of which he also shared the rationale behind the decision to hold the regional forum in the Philippines. He lauded Department of Tourism (DOT) Secretary Christina Garcia Frasco for successfully motivating the UN Tourism Commission to choose the Philippines as the venue for the regional forum.
“We had numerous countries asking to host this Gastronomy Forum. Also, it was very difficult to bring participants from Asia to the Americas. Additionally, we saw a demand for this kind of event and decided to create regional ones. This one is the first. Now, we are organizing across five continents. Why Cebu? Because you have a very active Minister here. It’s clear; we have 160 countries. If you ask why we didn’t do it in Japan, it’s because we did one in Nara two years ago. The Secretary was very patient and knew it was important for her country and the region. She was the perfect candidate. She made an excellent presentation explaining why we should have it here and convinced and motivated us to come. Am I right or not? We had a chance to have dinner in Cambodia, where we enjoyed an excellent Filipino dinner. This is how it works; if other countries want to host the second edition, we are here, and of course, there are criteria. First, there must be a suitable venue and a prepared team. Then, gastronomy must be a priority for the destination country. That’s it. This is how we select the locations for these events,” said Pololikashvili.
“I think we all need to promote Filipino cuisine more. What I saw this afternoon, I’ve never seen Filipino cuisine showcased like this before. I see many opportunities to promote culinary tourism in the Philippines because the best ambassadors are in restaurants and chefs. This is what we’ve seen, and we’ve had many good showcases. We can talk about how gastronomy has made countries attractive and how it has made popular destinations and local dishes different. Thank you, Secretary, and all of you who are working hard to promote your beautiful country. I love Cebu and I love the Philippines,” enthused Pololikashvili.
In a separate message during the opening ceremony, Pololikashvili also broached the possibility of establishing an educational center for gastronomy in the country: “I propose to leave a legacy after these nice days is to create something of an educational center or gastronomy center here in Cebu. After all, education is our top priority.”
To this, Tourism Secretary Frasco responded during the press conference: “If I may Secretary General, allow me now in public to confirm the Philippines’ acceptance of the Tourism Gastronomy Education Academy or Institute. We are certainly very open to any discussions, whether it be funding, curriculum, and the like. We have the support of the national government and importantly as well we have the support of those that will help us in the flourishing of this academy partnership”.
Cebu as forum host
The highlight of the event was the promotion of Filipino cuisine representing all regions of the country.
Secretary-General Pololikashvili expressed his awe at the diversity and uniqueness of Filipino cuisine, stating that he had never seen it presented in such a way anywhere else in the world. He emphasized the niche that Filipino food possesses, with its wide range of flavors, spices, and diversity.
Meanwhile, Secretary Frasco highlighted the half a millennium of history that Cebu holds. She emphasized that Cebu, as the place where the first vestiges of Filipino hospitality, kindness, and food were experienced by foreigners through explorer Ferdinand Magellan in 1521, is the perfect choice for hosting the forum.
“The efforts of our President, Ferdinand Bongbong Marcos, Jr., have been to put the global spotlight on Filipino food, as we feel that it is high time to honor the work and talent of our chefs, as well as all our partners in the tourism value chain, making Filipino food truly an exciting argument to be made as the next best thing in gastronomy tourism. I’m thrilled that United Nations Tourism, through the gracious and visionary leadership of its Secretary-General Zurab Pololikashvili, has honored our country with this opportunity. And what better place to hold it than in Cebu, where the very first vestiges of Filipino hospitality and kindness were experienced by foreigners through the explorer Ferdinand Magellan in 1521. After a long and arduous journey to circumnavigate the world, Magellan was treated to Filipino food in the form of fish, bananas, and palm wine, and a feast of meats which is well-documented in Pigafetta’s book,” said Frasco.
“Cebu has become a gateway for tourism in the Philippines, especially with the Mactan Cebu International Airport previously awarded Asia’s best airport in the under 5 million category and it serves as a MICE destination with a host of convention centers. Most importantly, Cebu is the cradle of Christianity, reflecting our diverse Filipino heritage shaped by generations of Spanish, Chinese, American, and other influences. We view this as a wonderful opportunity to advance our President’s vision for highlighting Philippine gastronomy tourism and collaborating with our fellow member nations in UN Tourism to work towards the full development of gastronomy tourism for the Asia Pacific region, ensuring it is inclusive and sustainable,” concluded the tourism chief.
🌙🤝 PHILTOA Joins RHILAH 2026: The First Philippine Halal and Muslim-Friendly Tourism Forum
The Philippine Tour Operators Association (PHILTOA) proudly participated in RHILAH 2026, the country’s first-ever Philippine Halal and Muslim-Friendly Tourism Forum, represented by PHILTOA President Maria Lourdes F. Japson and Secretary-General Nihma Karay.
The forum brought together key stakeholders and industry leaders to deepen understanding and strengthen the country’s readiness to welcome Muslim travelers through inclusive and culturally sensitive tourism practices.
Among the valuable topics discussed were:
✅ What is Halal?
✅ Muslim-Friendly Tourism 101
✅ Understanding the Muslim Tourist
✅ Destination Spotlight: Best Practices in Muslim-Friendly Tourism in Thailand
✅ The Muslim-Friendly Tourism Landscape in the Philippines
✅ Halal Tourism in the Bangsamoro Region
✅ Developer Spotlight: Best Practices
✅ Building a Muslim-Friendly Ecosystem
✅ Private Sector Best Practices and Success Stories
As the national association of tour operators, PHILTOA recognizes the growing importance of Halal and Muslim-friendly tourism and remains committed to promoting inclusive, sustainable, and culturally respectful travel experiences.
Together, let us continue to build a tourism industry that welcomes everyone and showcases the warmth and diversity of the Philippines.
#PHILTOA #RHILAH2026 #MuslimFriendlyTourism #HalalTourism #LoveThePhilippines #InclusiveTourism #TourismForAll #PhilippineTourism
NextGen Connections, Alliances, and Partnerships for a Better 37th Philippine Travel Mart
PHILTOA recently met with Philippine Airlines (PAL) to discuss its participation in the upcoming 37th Philippine Travel Mart (PTM), reaffirming a valued partnership that has helped shape the success of the country’s premier travel trade exhibition through the years.
As the Philippine flag carrier, PAL remains a key industry partner in connecting travelers to destinations across the country and supporting initiatives that drive tourism growth. The meeting highlighted our shared commitment to delivering greater value to travelers, exhibitors, and stakeholders while advancing the future of Philippine tourism.
We look forward to PAL’s continued participation and support as we work together to make the 37th Philippine Travel Mart bigger, better, and more impactful than ever.
#PTM37 #PhilippineTravelMart #PHILTOA #NextGenPTM #PhilippineAirlines #LoveThePhilippines #TourismPartnerships #TourismTogether
PHILTOA Represents Philippine Travel and Tour Operators at ASEAN Investors Roundtable on Sustainability and Resilience
Yesterday, June 16, 2026, at Conrad Manila, the Philippine Tour Operators Association (PHILTOA) was honored to be the only travel and tour operators association invited to participate in the ASEAN Investors Roundtable on Sustainability and Resilience, representing the perspective of ground operators who directly shape and deliver tourism experiences across destinations
PHILTOA President Maria Lourdes Flor Japson represented the association in this important high-level dialogue, highlighting the vital role of tour operators in investment assessment, destination readiness evaluation, product development, and market access. As industry players working directly on the ground, tour operators provide real-time insights on traveler behavior, operational realities, and destination dynamics ensuring that tourism investments are not only strategic on paper but also practical, market-driven, and sustainable in implementation.
This participation reinforces PHILTOA’s commitment to contributing meaningfully to ASEAN tourism investment conversations and strengthening collaboration toward a more resilient, inclusive, and sustainable tourism future.
#PHILTOA
#ASEANTourism
#SustainableTourism
#TourismInvestment
#TourismResilience
#MariaLourdesJapson
#BuildingDestinationsTogether
FATA 2nd Board Meeting | Advancing ASEAN Tourism Collaboration
On June 14, 2026, tourism leaders from across the ASEAN region convened at the Sedona Hotel, Yangon, Myanmar for the 2nd Board Meeting of the FATA – Federation of ASEAN Travel Associations (FATA), presided over by FATA President and PHILTOA President, Maria Lourdes Japson.
The meeting highlighted key updates and strategic directions aimed at strengthening regional cooperation and coordination among member associations.
Among the key agenda items was the newly developed FATA website, now serving as a dynamic platform for collaboration, visibility, and information sharing across the ASEAN tourism community. Updates were also presented on the ROS (Registration of Society) in Malaysia, ensuring continued organizational compliance and strengthening institutional governance within the federation.
Member countries also shared country updates, reflecting tourism developments, recovery progress, and emerging opportunities across the region. The Board further discussed proposed regional projects aimed at deepening partnerships and advancing sustainable tourism growth throughout ASEAN.
The meeting reaffirmed FATA’s shared commitment to a more connected, collaborative, and forward-looking ASEAN tourism industry.
One ASEAN. Stronger Together.
#FATA #PHILTOA #ASEANTourism #RegionalCollaboration #TourismLeadership #StrongerTogether
Strengthening ASEAN Tourism Through Collaboration!
The Philippine Tour Operators Association (PHILTOA) proudly participated in the Myanmar Travel Fair 2026, reaffirming its commitment to fostering stronger tourism partnerships across the Association of Southeast Asian Nations (ASEAN) region.
Representing both PHILTOA and the Federation of ASEAN Travel Associations (FATA), Maria Lourdes Japson, FATA President and PHILTOA President, served as one of the Keynote Speakers and Panelists during the opening day discussions, sharing insights on regional tourism cooperation, market development, and sustainable growth.
On the second day, PHILTOA First Vice President Mary Ann Ong and Immediate Past President Arjun Shroff joined distinguished industry leaders as panelists, contributing valuable perspectives on tourism recovery, innovation, and cross-border collaboration.
The Myanmar Travel Fair continues to serve as an important platform that brings together tourism stakeholders, industry leaders, and policymakers to strengthen regional connectivity, create new business opportunities, and advance a more resilient and integrated ASEAN tourism industry.
As tourism continues to bridge cultures, economies, and communities, events like these demonstrate the power of collaboration in shaping a stronger and more sustainable future for Southeast Asia.
Together, we move forward as One ASEAN.
#PHILTOA #FATA #MyanmarTravelFair2026 #ASEANTourism #TourismCollaboration #OneASEAN #StrongerTogether
𝐀 𝐒𝐡𝐚𝐫𝐞𝐝 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞 𝐓𝐨𝐮𝐫𝐢𝐬𝐦: 𝐏𝐇𝐈𝐋𝐓𝐎𝐀 𝐂𝐨𝐮𝐫𝐭𝐞𝐬𝐲 𝐂𝐚𝐥𝐥 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐌𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐃𝐎𝐓 𝐒𝐞𝐜𝐫𝐞𝐭𝐚𝐫𝐲
The Philippine Tour Operators Association (PHILTOA) was honored to participate in a courtesy call and collaboration meeting with the Department of Tourism’s newly appointed Secretary, Maria Bernardita “Dita” Angara-Mathay.
PHILTOA sincerely appreciates the invitation extended by the Department of Tourism to be among its key private sector partners in supporting and advancing the agency’s new domestic tourism initiatives. This engagement reflects a shared commitment to strengthening the tourism industry through meaningful collaboration between the public and private sectors.
The meeting provided an opportunity to discuss areas of mutual interest, including the promotion of domestic travel, development of emerging destinations, enhancement of tourism products and experiences, and initiatives that will create greater opportunities for local communities and tourism stakeholders across the country.
As PHILTOA celebrates its 40th year of service to the Philippine tourism industry, the Association remains steadfast in its commitment to work hand in hand with the Department of Tourism and its partners in building a more resilient, inclusive, and globally competitive tourism sector.
We look forward to contributing our expertise, industry network, and collective experience in helping shape programs that encourage more Filipinos to explore the richness of our destinations and further strengthen the Philippines’ position as a premier tourism destination.
Together, we move forward with a shared vision of a vibrant and sustainable tourism industry that benefits our travelers, communities, and the nation as a whole.
#PHILTOA
#PHILTOA40
#LoveThePhilippines
#DomesticTourism
#TourismPartnership
#TourismIndustry
#PhilippineTourism
#MovingForwardTogether
Mabuhay! 🇵🇭✨
Thank you to TikTok Philippines and all PHILTOA Accommodation Members who joined today’s exclusive Hospitality TikTok Workshop at the TikTok Office, BGC.
This successful partnership highlights our shared commitment to making Philippine tourism more digital, innovative, and social media-forward. We hope the insights on travel discovery, content creation, and hospitality marketing will help our members better connect with today’s travelers.
Together, we continue to strengthen Philippine tourism through collaboration, learning, and innovation.
#PHILTOA #TikTokPhilippines #DigitalTourism #HospitalityMarketing #TourismInnovation #TravelOnTikTok
Navigating stronger partnerships for a more connected Philippines at the 2GO Summer Socials held on May 29, 2026.
Representing PHILTOA were Treasurer Linda Tan and Board of Trustee Grace Cipriano, who joined fellow tourism stakeholders and industry partners in strengthening relationships, exploring business collaborations, and participating in the ship inspection activity.
As the country continues to navigate the challenges brought by the global oil crisis, strengthening domestic tourism through sea travel becomes even more relevant. 2GO plays a vital role in connecting islands, communities, and destinations while providing accessible and efficient travel options that support the growth of local tourism economies.
Aligned with PHILTOA’s mandate of promoting sustainable and resilient tourism development, initiatives like these create stronger industry synergy, open new opportunities for collaboration, and encourage Filipinos to rediscover the beauty of our islands through domestic travel.
Together, we move forward in steering Philippine tourism towards greater connectivity, resilience, and sustainability.
#PHILTOA #2GOSummerSocials #DomesticTourism #SeaTravel #TourismCollaboration #PhilippineTourism #SustainableTourism
𝐏𝐇𝐈𝐋𝐓𝐎𝐀 𝐱 𝐏𝐚𝐬𝐲𝐚𝐥 𝐏𝐢𝐧𝐚𝐬 is finally happening! 🇵🇭✨
Join us for the pilot episodes of this exciting collaboration as we explore the beauty of 𝐐𝐮𝐞𝐳𝐨𝐧 𝐏𝐫𝐨𝐯𝐢𝐧𝐜𝐞—its rich culture, heritage sites, delicious food, and must-visit tourism destinations! 🌴⛪🍴
Kasama niyo pa rin si Beshy Hazel Esguerra for fun kwentuhan, travel discoveries, and stories straight from the people behind Quezon tourism ngayong 𝐉𝐮𝐧𝐞 𝟏 𝐭𝐨 𝟒, 𝟐𝟎𝟐𝟔 🎙️
📻 Listen & watch us here:
• 1278 kHz AM
• Radyo Magasin Facebook Page
• Radyo Magasin YouTube Channel
• PBS Receiver Mobile App
Sama-sama nating isulong ang lokal na turismo ng Pilipinas, one place at a time. 🇵🇭
Kita-kits, mga beshy! 🩵
#PasyalPinas #PHILTOA #LoveQuezon #LoveThePhilippines #RadyoMagasin1278
The Philippine Tour Operators Association (PHILTOA) participated in a high-level dialogue with the Embassy of China, led by His Excellency Jing Quan, together with key stakeholders from the Philippine tourism industry engaged in strengthening tourism exchanges between the Philippines and China.
Representing PHILTOA was 1st Vice President Mary Ann Ong, who joined the meaningful discussions focused on strengthening tourism and cultural cooperation between the two countries.
Among the key points discussed during the meeting were the increasing number of new flights from China to the Philippines, seen as a positive development that will benefit tourism businesses and create stronger connectivity for both markets.
For outbound travel, Philippine travel agencies raised concerns regarding the additional biometric requirements in the Chinese visa application process, which have lengthened processing time for travelers. Suggestions were raised on possible streamlined procedures for professionals such as doctors, lawyers, and PRC ID holders, although the Chinese Ambassador also shared that such measures may be perceived as discriminatory toward other applicants.
On the inbound side, the 14-day visa-free entry policy for Chinese tourists was recognized as a significant boost to Philippine tourism. Discussions also highlighted the importance of including destinations such as Boracay and Bohol as additional visa-free entry points to further encourage arrivals from the Chinese market.
The Chinese Ambassador also emphasized that one of the primary concerns among Chinese travelers is the issue of safety and security while visiting the Philippines; an area both sides acknowledged must continuously be addressed through cooperation and positive engagement.
The dialogue further underscored the importance of massive familiarization initiatives involving both media and travel agents to help improve perceptions, increase destination awareness, and rebuild confidence between the two countries.
Despite existing challenges, the meeting ended on a positive note, with both sides recognizing the strong interest of both Chinese and Filipino travelers in visiting each other’s countries: a promising sign for stronger tourism exchanges in the years ahead.
#PHILTOA
#PhilippinesChina
#TourismCooperation
#TourismExchange
#BridgingCultures
#TourismIndustr
Congratulations to Quezon Provincial Travel and Tours Association headed by its President Michael Roxas who used to be the 2nd VP of PHILtOA for making history as the FIRST Affiliate Association Member of Philippine Tour Operators Association for 2026!
This milestone became even more meaningful as QuePATTA, together with its six (6) member-agencies inducted under Regular Membership, officially joined the PHILTOA family during the pilot run of the PHILTOA LakBAYANIHAN Caravan held last May 21, 2026 at Kamayan sa Palaisdaan.
This historic induction signifies stronger regional collaboration, unity among tourism stakeholders, and PHILTOA’s continuing commitment to inclusive growth and grassroots tourism development across the country.
We welcome QuePATTA and its members to the growing PHILTOA community as we move forward together in promoting sustainable, resilient, and proudly Filipino tourism.
#PHILTOA
#LakBAYANIHANCaravan
#QuePATTA
#TourismCollaboration
#RegionalTourism
#ProudlyPHILTOA
For 2026, the fair is introducing a wonderful theme: “Nurturing the NextGen Tourism,” paired with the rallying cry “Discover Your Philippines.” It is a heartfelt invitation for all of us to look closer to home and explore the incredible, diverse destinations right in our own backyard. To make sure every corner of the country is represented, the Department of Tourism is bringing in all of its administrative regions — from the northern heights of the Cordillera Administrative Region (CAR) to the vibrant culture of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).
PHILTOA members share their unforgettable experience during a familiarization tour in Kashmir. From the warm hospitality of the Kashmiri people to breathtaking scenery and immersive cultural experiences, they were impressed by the beauty and charm of the region. With excellent accommodations, delicious food, and safe travel, they highly recommend Kashmir as a must-visit destination year-round.
#PHILTOA
#IndiaFamiliarizationTour
#BoundbytourismDriverbyunity
#KashmirFamiliarizationTour
One of PHILTOA’s Familiarization Tour in Kashmir representative Ms. Carlota Casas of EC Mind Tours experienced the exquisite Kashmirian tapestry and was featured on a local online news channel.
Experience the vibrant culture and craftsmanship of this beautiful region with your trusted travel agents/members soon!
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