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About us

The Philippine Tour Operators Association (PHILTOA), Inc. is an organization of tour operators and allied members actively involved in the advocacy of responsible tourism. Founded on 12 June 1986, non-stock and non-profit organization. The membership includes travel agencies, hotels, resorts, transportation companies, handicraft stores, and other tourism-oriented establishments and association.



Our Goal

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  • Encourage and foster nationwide extensions;
  • To pursue an active role in product development (emerging Destinations);
  • To strive for international recognition and affiliations;
  • Upgrade industry knowledge through education /workshop;
  • Conduct national information campaign on relevant issues;
  • Develop active members though participation and Involvement in team-building activities;
  • Develop and update database;
  • To revise and amend the By-Laws to conform to the needs of the times.
  • Encourage sales mission;
  • To address needs and concerns of members in a timely manner;
  • Endeavour for financial sustainability
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Tourism News

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3rd General Membership Meeting 2024

BIR Training

Negros Oriental Familiarization Tour

2nd General Membership Meeting 2024

Philtoa Board of Trustees attending the launching of the Philippine Tourism Awards.

Philtoa’s 1st General Membership Meeting



Sunlight Air transfers hub to Clark from NAIA

CLARK — Boutique carrier Sunlight Air has transferred its hub from Manila to Clark with its inaugural flight out of Clark International Airport launched on Monday, April 1.

Sunlight Air CEO Ryna Brito-Garcia said they will operate Clark flights to/from Coron and San Vicente in Palawan, as well as Siargao and Caticlan-Boracay. She said Clark International Airport is a better option as passengers can feel more comfortable at the new terminal.

At the same time, she said there is a whole new potential customers with millions living in Central Luzon.

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The Department of Tourism on Thursday (Mar. 21) extended its full support to the Pacific Asia Travel Association (PATA) International Conference on Women in Travel, as the three-day conference successfully opened in the captivating tourist destination of Bohol.

Delivering her keynote message at the preeminent event, Tourism Secretary Christina Garcia Frasco welcomed hundreds of speakers and delegates from the Philippines and all over the world, including Hong Kong SAR, Malaysia, Sri Lanka, Thailand, and the United Arab Emirates (UAE).

“I would like to express my profound gratitude to PATA for its partnership with the Philippines in the inaugural holding of the International Conference on Women in Travel. Holding this conference in the Philippines is timely, especially here where over 50 percent of the workforce of our country is composed of women, and here in our region in the Asia Pacific, where nearly 50 percent of the tourism industry is composed of women. We recognize the importance of this conference focusing on empowering women, tourism professionals, promoting gender equality, fostering leadership stories, successes, and opportunities,” Secretary Frasco said.

“Our appreciation goes to the Philippines Department of Tourism for their hosting of this inaugural conference and generous support, as well as for their commitment to gender equality and development,” PATA CEO Noor Ahmad Hamid said, adding that the event “represents a pivotal moment in our industry, as we come together to celebrate the invaluable contributions of women and address the critical challenges they face in the travel and tourism industry.”

“I would like to express my gratitude once again, to Your Excellency, Secretary of the Department of Tourism, for your leadership, your kindness, and for being with us today, and to each and every one of you for your dedication to this important cause that the PATA strongly believes. I can assure you that the PATA International Conference on Women in Travel will not be the first time, we will take this to the PATA [frontline event] and we will definitely continue to organize this event globally and for many years to come. And that is because we love the Philippines,” he added.

DOT’s commitment to gender equality promotion

In her keynote remarks, Secretary Frasco shared before delegates her fair share of challenges of juggling official duties as a woman leader and a mother of four children, from her tenure as a three-term Mayor of the Municipality of Liloan in Cebu amid the COVID-19 pandemic and Supertyphoon Odette that hit Cebu in 2021, and now as Secretary of the DOT and the youngest member of President Ferdinand R. Marcos, Jr.’s cabinet upon the President’s invitation in 2022.

“I recognize that countless women must similarly confront the challenge of juggling work with caregiving responsibilities, and unfortunately, many of these significant sacrifices go unnoticed and underappreciated,” Secretary Frasco said.

“Which is why, ever since I came into the fold of the DOT, it became my mission to ensure that the efforts of the Department must not only be focused on achieving numbers and targets, rather, it must also focus on ensuring the well-being of our workforce, dedicated to building a tourism industry that ensures that we put tourism workers at the forefront of the government’s priorities, particularly, women, who play a pivotal role in shaping our tourism landscape—from our female guides, all the way to our female officials. I sought to leverage the feminist values that guided me as Mayor: sensitivity, nurturance, humanity, and love, and extend them to a national scale, ensuring that the tourism sector serves not only as a vehicle of economic prosperity, but also as a force for promoting human dignity,” the DOT chief added.

Towards this direction, the DOT, for the first time ever, has appointed Tourism Integrates, Supports, and Minds Women’s Rights and Child Safety (TourISM WoRCS) Officers across the regions in the country to ensure that the Philippines “remains a woman- and child-safe destination”, with the Tourism Worcs manual soon to be rolled out among the Department’s various operational units to equip them with the knowledge and tools to effectively combat sexual harassment, trafficking, and gender-based violence within the sector.

Furthermore, in a bid to herald the unique and world-renowned brand of Filipino hospitality and invest in the Filipino workforce, Secretary Frasco shared the DOT’s attainment of its target of training 100,000 workers on the Filipino Brand of Service Excellence (FBSE) program in 2023. The DOT surpassed this goal, having trained 127,125 workers trained on the FBSE last year. Of this, 70,208 or 55.2% of the trained workforce are women.

“This milestone sets a resoundingly optimistic tone for our industry, affirming our long-held belief that women can and should access meaningful opportunities within the tourism sector,” Secretary Frasco said.

The DOT has also made significant strides in advancing equality in the Philippine tourism industry by ensuring that tourism products and infrastructure projects prioritize gender sensitivity. This is manifested in the Department’s establishment of Tourist Rest Areas (TRAs) across the country to enhance the overall tourist experience, with each of the TRA having features such as clean restrooms, souvenir centers for local vendors to sell their goods, and breastfeeding stations dedicated for lactating mothers.

To support employees of the DOT, especially working mothers, the Department inaugurated a Child-Minding Center at the Central Office. “Here, you’ll see employees working and be assured that their children are entrusted to a safe and nurturing environment, free-of-charge, with licensed daycare teachers, while they are at work,” the DOT chief said.

Secretary Frasco further shared that in the DOT, women comprise an impressive 56 percent of the workforce. Notably, 62 percent of women hold official positions, and the majority of the Department’s Undersecretaries are women.

Pointing out critical challenges faced by the tourism sector globally, Secretary Frasco noted the importance of enhancing sex-disaggregated data in the industry.

To address this, the DOT is working towards establishing a comprehensive sex-disaggregated database that will serve as a cornerstone for developing evidence-based policies and programs contributing to gender equality. Furthermore, it will help the DOT in monitoring progress towards its gender equality objectives, and tracking disparities in access, participation, and outcomes between men and women.

“By harnessing the power of data, we will be able to identify areas where gender imbalances persist and use this information to inform our policy and decision-making especially as we endeavor to provide more tourism opportunities for our destinations all over the country,” Secretary Frasco explained.

Founded in 1951, PATA is a not-for-profit membership-based association that serves as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region.


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Hotel owners oppose proposed legislated daily wage hike

The Philippine Hotel Owners Association (PHOA), with 60 member companies that own 206 operating hotels across the country, has expressed its opposition to the proposed legislated daily wage hike ranging from P150 to 350 currently under deliberation at The House of Representatives.

Representing a substantial sector of the hospitality industry, the association has highlighted concerns about the potential adverse effects of this wage increase on the tourism and hotel sector in the Philippines.

“The industry is still grappling with low tourist arrivals, decreased room occupancy rates, and subdued revenue generation compared to pre-pandemic levels,” Arthur Lopez, PHOA president declared.

In his letter addressed to House Speaker Martin Romualdez, PHOA President Arthur Lopez acknowledged the significance of enhancing workers’ welfare. However, he underscored the fragile condition of the industry in the wake of the Covid-19 pandemic.

“Tourism numbers and revenue figures are struggling to recover,” Lopez revealed. He added that the timing and potential repercussions of a blanket wage increase will have a negative impact on the hotel industry.

“What is needed is a strategic and sustainable approach to economic recovery, “ said Lopez. He urged policymakers to consider the unique challenges faced by the tourism and hotel sector in the current climate, stating that the wage adjustment decisions should be entrusted to the regional tripartite wages and productivity boards.

Lopez also added that there is a need for more comprehensive initiatives encompassing education, training, and business environment improvements to foster long-term growth and job creation.

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SM and DOT launch thrilling Hop-On Hop-Off bus tours around Entertainment City

The Department of Tourism (DOT) recently launched the latest stop of the Hop-On Hop-Off (HOHO) tour, the Entertainment Hub, opening the door to vibrant attractions within Entertainment City in one go.

Promising diverse areas of Pasay and Paranaque, featuring modern complexes, bustling nightlife, and cultural landmarks, the HOHO tour offers tourists an exploration of these areas with multiple designated bus stops, including the SM Mall of Asia (MOA) Main Drop-Off, MOA Music Hall Drop-Off, SMX Convention Center, and Luxe Duty Free. The adventure starts on Feb. 16 from 2 p.m. to 11 p.m., Tuesdays to Sundays.

“We take immense pride in being a part of this innovative venture. This signifies our commitment to creating memorable experiences and fostering a deeper connection between our guests and the dynamic cities we proudly call home,” said Tan in his speech.

The Metro-Manila Hop-on Hop-off, Travel by Hub, a collaboration between DOT-National Capital Region (NCR) and private stakeholders, provides a convenient and contactless travel experience. Strategically located hubs across Metro Manila offer guided tours to selected destinations, mirroring initiatives seen in global cities like New York, London, Madrid, and Singapore.

Guests have the convenience of checking the bus schedule and purchasing tickets through the “Philippine Hop-On Hop-Off” mobile app, accessible on both Google Play and the Apple Store.

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Look: Fair winds boost cruise tourism in the Philippines

Two international cruise ships –Norwegian Jewel and MV Westerdam – docked at Pier 15 of Manila South Harbour on February 26, 2024.

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Cebu Pacific Welcomes First New Aircraft Delivery of 2024

Cebu Pacific, the Philippines’ leading carrier, continues to fortify its operational resilience while responding to rising travel demand as it welcomed its first new aircraft delivery for the year.

The latest addition to Cebu Pacific’s fleet, an Airbus A320ceo, touched down on February 9, 2024, at Ninoy Aquino International Airport in Manila from Airbus’s facility in Chengdu, China. This delivery heralds the first of the 17 new aircraft scheduled for acquisition by the carrier this year, further amplifying its operational capabilities and enhancing its ability to cater to the evolving needs of travelers.

Xander Lao, President and Chief Commercial Officer of Cebu Pacific, expressed enthusiasm about the aircraft delivery, emphasizing its part in attaining the airline’s overarching mission. “This aircraft delivery is aligned with our commitment to provide safe, accessible, and affordable flights for every Juan,” said Lao. He further emphasized the airline’s excitement to accommodate more passengers across various destinations, facilitated by the continuous expansion of its domestic and international network and the ongoing fleet expansion.

With the arrival of this new aircraft, Cebu Pacific inches closer to attaining a fleet count of 91 by the end of the year and affirms its position as one of the carriers with the youngest fleets globally. The current fleet encompasses a diverse range of aircraft, including seven Airbus A330s, 35 Airbus A320s, 20 Airbus A321s, and 14 ATR turboprop aircraft, which not only highlights the airline’s commitment to providing extensive domestic connectivity but also reflects its proactive approach towards fleet modernization.

Closely related to its fleet expansion, Cebu Pacific has also embarked on a transformative journey towards greater sustainability, with a strategic focus on reducing its carbon footprint within the aviation industry.

In October 2023, the airline entered into a strategic partnership with Neste, the world’s leading sustainable aviation fuel (SAF) producer, to establish a long-term supply of SAF across the Asia-Pacific region. This initiative is in line with Cebu Pacific’s goals to integrate SAF into its operations gradually, thereby mitigating carbon emissions and promoting sustainable practices in the airline industry.

In September 2022, the airline operated its first passenger flight powered by SAF, setting a precedent as the first low-cost carrier in Southeast Asia to embrace this sustainable aviation initiative. Building on this momentum, Cebu Pacific aims to integrate blended SAF across its entire commercial network by 2030, reaffirming its dedication to environmental stewardship and sustainable aviation practices.

In line with industry-wide efforts to achieve net-zero carbon emissions by 2050, Cebu Pacific remains steadfast in its commitment to driving positive change within the aviation sector. Through a combination of fleet expansion, sustainable fuel adoption, and operational efficiency enhancements, the airline continues to pave the way for a greener and more sustainable future while ensuring that flying remains safe, reliable, and affordable for everyone.

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