The partnership reached another milestone with the signing of a Memorandum of Agreement (MOA) during the PHILTOA 4th General Membership Meeting on August 12, 2026, at Quest Hotel Alabang.
ATOP has also joined PHILTOA as an Affiliate Member—making this partnership even more meaningful and creating a stronger platform for continuous engagement, knowledge-sharing, collaboration, and joint initiatives.
But this is more than a MOA. It is a piece of a much bigger puzzle.
In tourism, no single organization can complete the picture alone.
Every partner brings a vital piece—government, LGUs, tourism officers, private enterprises, associations, communities, and other tourism stakeholders.
When these pieces come together, we create a stronger, more connected, and more competitive Philippine tourism industry.
This is the kind of partnership PHILTOA continues to build—connecting people, organizations, destinations, and opportunities and turning individual strengths into collective impact.
And with every meaningful partnership forged, PHILTOA’s role becomes even clearer:
PHILTOA is the GO-TO tourism associationtrusted by government, valued by the private sector, and recognized as a credible partner in advancing Philippine tourism.
The PHILTOA x ATOP alliance is another important piece of that puzzle.
And we are just getting started.
More partners. More connections. More collaboration. More impact.
Together, we are putting the pieces together; one partnership at a time.
