SOUTHWEST TOURS (BORACAY), INC. is the pioneer tourist transport service company in the Philippines serving the paradise island of Boracay. It is popularly known under the brand name, Southwest Tours. Started in 1991, Southwest Tours offers land and sea transfers to local and foreign tourists, from the moment they step foot at the Kalibo International Airport or the Caticlan Airport, to the time they feel Boracay’s powder-white sand between their toes.

As of 2016, Southwest Tours provides transfer services to guests of most hotels and resorts in Boracay, as well as over 1,500 travel agencies from all over the Philippines, and individual travellers booking online. It has also forged partnerships with airline companies and sea vessel provider with regular daily trips to and from Boracay, where Southwest transfer tickets are sold on-board international and domestic trips. In addition, the Southwest Tours develops and markets tour packages and land arrangement for other major destinations in Western Visayas and nearby areas, including Iloilo City, Roxas City in Capiz, Kalibo in Aklan, San Jose in Antique, Guimaras Island, Bohol, Palawan, Cebu, Bacolod and Negros. The company now maintains offices in five major locations, managed and run by over 300 personnel.

As of 2017, Southwest Tours has many buses, mini buses, coasters, vans, taxis, and speedboats. It maintains partnerships with cab providers on the island of Boracay, as well as island activity providers, ranging from island hopping and aquanaut diving to parasailing. Southwest Tours now provides 24/7 online booking and customer assistance. Accredited by the Philippines’ Department of Tourism (DOT), Southwest Tours is also registered with the Land Transportation Franchising and Regulatory Board (LTFRB). Southwest Tours is a member of the Philippine Tour Operators Association (PHILTOA), the Philippine Travel Agency Association (PTAA), and the Network of Independent Travel and Allied Services (NITAS). It is an active participant in national and foreign travel shows.