PHILTOA EXPANDS ITS REACH THROUGH REGIONAL AFFILIATION PARTNERSHIPS

Connecting Regions. Empowering Communities. Advancing Philippine Tourism.

For nearly four decades, the Philippine Tour Operators Association (PHILTOA) has remained steadfast in its mandate to promote, develop, and professionalize the Philippine tourism industry by strengthening tour operations, developing tourism products, advocating industry concerns, providing continuing education, and fostering meaningful collaboration between the government and the private sector.

As part of this continuing commitment, PHILTOA officially launched its Regional Affiliation Program, bringing together regional tourism organizations under one collaborative network to advance tourism development across the Philippines.

PHILTOA recently held its inaugural meeting with SOX Tours 12, led by PHILTOA President Maria Lourdes Japson together with Treasurer Erlinda Tan, and SOX Tours 12 President Francis Sablon, where both organizations discussed priority programs, strategic collaborations, and initiatives that will strengthen the tourism industry in Region XII and beyond.

The meeting also marked the formal induction of SOX Tours 12 as PHILTOA’s official Regional Affiliate for Region XII, signifying a shared commitment to champion tourism development through partnership, innovation, capacity building, and industry excellence.

Through this collaboration, PHILTOA and SOX Tours 12 will work together to:

✅ Strengthen tourism enterprises and tour operators through capacity-building and professional development.
✅ Develop, package, and promote emerging destinations and tourism products.
✅ Foster stronger collaboration between local stakeholders and the national tourism industry.
✅ Generate more business, investment, and marketing opportunities for members.
✅ Support responsible, sustainable, and inclusive tourism initiatives.
✅ Serve as a unified voice in advancing policies and programs that benefit the tourism sector.

This milestone marks the beginning of a nationwide initiative to establish regional affiliation partners across the Philippines, creating a stronger network that empowers local tourism stakeholders while advancing a unified vision for Philippine tourism.

Together, we connect regions, strengthen partnerships, and build a more resilient, competitive, and sustainable tourism industry for the Philippines.

PHILTOA × SOX Tours 12
One Vision. One Network. One Stronger Philippine Tourism Industry.

#PHILTOA #SOXTours12 #RegionalAffiliationProgram #TourismDevelopment #TourismCollaboration #CapacityBuilding #DestinationDevelopment #LoveThePhilippines #StrongerTogether #PhilippineTourism