PHILTOA President Maria Lourdes F. Japson and PHILTOA Treasurer Linda Tan held a fruitful meeting with Likhang Filipino, a premier showroom featuring proudly Filipino-made products from micro, small, and medium enterprises (MSMEs) across the country.
The meeting focused on exploring strategic collaboration to integrate Likhang Filipino into PHILTOA’s Manila tour programs, allowing both local and international visitors to experience and purchase authentic Filipino products while supporting homegrown entrepreneurs, artisans, and MSMEs.
Both organizations also discussed joint marketing and promotional initiatives to further showcase Filipino products and tourism experiences, creating greater visibility for local brands while enriching the overall visitor experience.
Through this partnership, PHILTOA and Likhang Filipino aim to strengthen sustainable tourism, empower Filipino MSMEs, and proudly showcase the country’s creativity, craftsmanship, and cultural heritage to the world.
