Date: February 16-20, 2025

Venue: Golden Triangle India

PHILTOA Kashmir Familiarization Trip & Benchmarking 

Kashmir is proving to be a destination like no other! As we explore its breathtaking landscapes, rich culture, and warm hospitality, we’re discovering why this gem in the Himalayas is a must-visit.

Trip Highlights:

Dal Lake – Drifting across its tranquil waters on a traditional shikara, surrounded by snow-capped peaks, is pure magic.

Old City Tour – Wandering through Srinagar’s historic streets, admiring grand mosques, intricate wood carvings, and lively bazaars filled with local treasures.

Handicrafts & Pashmina Shops – Experiencing firsthand the artistry behind Kashmir’s world-renowned pashmina shawls, exquisite carpets, and delicate papier-mâché crafts.

Gulmarg: A Winter Wonderland

Gondola Ride to Apharwat Peak – A spectacular cable car journey offering breathtaking views of the snow-covered Himalayas.

Pahalgam: A Nature Lover’s Paradise

Passing through lush apple orchards and vibrant saffron fields, soaking in the beauty of Kashmir’s countryside.

Betaab Valley – A dreamlike landscape straight out of a movie, where towering mountains meet rolling meadows.

Best for Shopping

Kashmir is a paradise for those seeking authentic textiles and handicrafts. Some of the best finds include:

Luxurious Pashmina Shawls – Made from fine cashmere wool, a true symbol of Kashmiri craftsmanship.

Handwoven Carpets – Intricately designed silk and wool carpets that are works of art.

Papier-Mâché Handicrafts – Beautifully painted decorative pieces, boxes, and vases.

Traditional Kashmiri Embroidery – Stunning shawls, jackets, and fabrics with intricate threadwork.

Exclusive Hotel Ocular Visits:

Srinagar:

The Dewan by Royal Naqash – Where Kashmiri elegance meets modern comfort.

Rah Bagh by Orchid – A peaceful retreat offering spectacular valley views.

Gulmarg:

Grand Mumtaz – A cozy stay in the heart of this snowy paradise.

Khyber Himalayan Resort & Spa – A luxurious escape with jaw-dropping mountain vistas.

Phalgam:

The Heaven by ITC – A sanctuary of relaxation amid Kashmir’s stunning landscapes.

Benchmarking Takeaways:

Kashmir’s journey from a conflict zone to a thriving tourism-driven economy is a powerful example of how travel can be a vehicle for peace and economic growth. By maximizing its natural beauty, cultural heritage, and warm hospitality, Kashmir has transformed into a must-visit destination, proving that tourism can bridge communities and create lasting prosperity.

This is just the beginning! As we wrap up the 1st leg of this unforgettable journey, PHILTOA is gearing up to bring Kashmir closer to you.

Stay tuned for the launch of PHILTOA’s exclusive Consortium on Kashmir Tours – coming soon!

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