STAKEHOLDERS in the tourism industry are calling for better ways to promote the Philippines beyond its immediate source markets, and improve the traveler’s experience to boost visitor arrivals.

In a Viber message to the BusinessMirror, Philippine Hotel Owners Association Executive Director Benito C. Bengzon Jr. said: “We are hoping that foreign visitor arrivals in the country will go back to prepandemic levels as soon as possible. Our hotels and resorts are still largely dependent on business coming from international guests. Government and private sector representatives must meet immediately and agree on the priority source markets and marketing activities so we can arrest the decline.”