Another partnership. Another connection. Another piece completing the bigger picture for Philippine tourism.

PHILTOA is proud to welcome Likhang Filipino Exhibition Halls into a stronger and more purposeful partnership; bringing together tourism, Filipino creativity, culture, heritage, and enterprise.

The partnership was formally sealed through the signing of a Memorandum of Agreement (MOA) during the PHILTOA 4th General Membership Meeting on August 12, 2026, at Quest Hotel Alabang.

Adding even greater meaning to this milestone, Likhang Filipino has also joined PHILTOA as an Allied Member under the Other Tourism-Related Enterprises (TRE) category.

But this is more than a membership.

More than an MOA.

It is a commitment to create opportunities together.

Among our areas of collaboration are joint marketing initiatives designed to create greater visibility for Filipino products and experiences, strengthen market reach, and encourage travelers to discover, experience, and support homegrown Filipino destinations, products, crafts, and stories.

Because Philippine tourism is a puzzle made up of many important pieces; destinations, tour operators, tourism officers, creatives, cultural advocates, communities, enterprises, and industry partners.

Each brings something unique. And when these pieces come together, we create a more vibrant, authentic, inclusive, and competitive Philippine tourism experience.

Through this partnership, PHILTOA and Likhang Filipino look forward to turning collaboration into market opportunities, stronger promotion, and meaningful travel & trade bundling experiences that showcase the best of Filipino ingenuity and culture.

And once again, PHILTOA proves why it remains the GO-TO tourism association—

connecting government, private enterprises, communities, and diverse tourism stakeholders to build partnerships that create real opportunities and lasting impact.

One partnership is a strong connection and another movement to strengthening marleting and promotion.

PHILTOA x LIKHANG FILIPINO sealed in partnership. United by purpose. Celebrating what makes Philippine tourism uniquely Filipino.

Together, we connect tourism with Filipino creativity and turn every partnership into another piece of a stronger Philippine tourism story.

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