For 2026, the fair is introducing a wonderful theme: “Nurturing the NextGen Tourism,” paired with the rallying cry “Discover Your Philippines.” It is a heartfelt invitation for all of us to look closer to home and explore the incredible, diverse destinations right in our own backyard. To make sure every corner of the country is represented, the Department of Tourism is bringing in all of its administrative regions — from the northern heights of the Cordillera Administrative Region (CAR) to the vibrant culture of the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).